Global promotion with Renault F1 and Castrol, creating a social story around finding Daniel Ricciardo’s shoes!

Aimed at creating interest in the diverse activities of Formula 1's most charismatic driver, we set the scene promoting competitions to meet Daniel and to see what life is like in his shoes. But first, he has to find them (with the help of his Castrol mechanic!). With only 2 hrs to film with Daniel, 1 hr with the car and the rest of the day to create the story, we utilised a body double - who looked so alike that it freaked Daniel out a bit!

Over 200 deliverables were made including TVCs for some territories - but the Pandemic cut short the campaign :/ (Multiple award wins nonetheless)

Writer, Director, Creative Director