As part of a series of films around the theme of 'digital everywhere', this part of the campaign challenges the definitive list of five elements - notionally addind a sixth to represent the world we now inhabit. Understanding its omnipresence and ability to shape the function of our complex world helps people understand that utilising it well is our aim and responsibility.

The series was a departure from the normal corporate mantras, and as such proved a thought provoking cue for wider discussions and shifts in motivation.

Writer, Director, Creative Director